Type 4 approved and made for all hair types. One handbag-sized bottle for hair, hands, skin, massages and head spas.
shop the mini lemonFor all hair types, from coils to waves to protective styles. Cold-pressed castor oil for scalp, edges, lashes, brows and beard.
shop castor oilVegan, cruelty-free formulas for all hair types — type 4 approved.
our storyTrack your length check month by month and see real progress — no matter your starting point.
start your challenge
hero product · 30ml · £9.99 · type 4 approved
Velvety vegan glycerin enriched with high-quality lemon essential oil — hair to toe moisture for every hair type — type 4 approved, and loved by all hair types.
the essentials
A length check t-shirt with markers to track your hair growth. The back features lines as length indicators — each thick line is one inch apart and the thinner lines in between are half an inch — so you can accurately measure your hair growth month to month. track your natural hair growth simple, soft and comfortable made in the UK
Cold-pressed castor oil with a precision dropper for scalp, edges, lashes, brows and beard.
The original hairgoals castor oil. Thick, rich and unrefined — seals moisture and supports growth.
Humectant-rich glycerin blends that pull water into the hair shaft, then oils to seal it in.
One bottle for hair, scalp, skin, lashes and beard. Fewer products, better routine.
Length checks, wash-day plans and challenges so you can actually see the progress.
the routine
Start on a clean scalp — gentle wash, no stripping.
Spritz the ultimate moisture boost through damp sections.
Massage castor oil into scalp and ends to lock it all in.
Style, bonnet on, and check your length at the end of the month.
"My 4c hair has never held moisture like this. The glycerin boost is my whole wash day now."
"Three months of the castor oil and my edges are actually back. No exaggeration."
"The challenge kept me consistent. First time I've ever finished a length check."
Routine guides, challenge invites and early access to new drops.
