stockist partnerships
the natural hair care brand your customers are already looking for
hairgoals is vegan, cruelty-free hair and skin care handmade in the UK. Short ingredient lists, multi-use formulas, and a daily-habit community behind them. Formulated for type 4 hair, loved across all hair types.
- 11
- shelf-ready SKUs
- UK-made
- small-batch production
- Daily
- community engagement
why hairgoals
a brand that brings its own audience through your doors
the category gap on your shelf
Textured hair care is one of the fastest-growing areas in UK beauty, yet shoppers with coils, curls and kinks still leave high-street stores empty-handed. hairgoals is a clean, credible, UK-made answer — formulated for type 4 hair and loved across every hair type, so one fixture serves an audience your current range misses.
a community that shops, not just follows
We run free hair and wellness challenges with daily check-ins, streaks and length checks on hairgoals.co.uk. That is habitual, daily engagement with an audience we actively point towards our stockists — footfall you don't have to buy.
multi-use bottles that answer more shopper questions
Vegetable glycerin moisture boosts and cold-pressed castor oils with short, readable ingredient lists. No silicones, no mineral oil, no parabens. Every bottle works across hair, scalp, skin, hands, lashes and brows — one SKU, several conversations at the fixture.
vegan, cruelty free, handmade in the UK
Small-batch production in the UK means short lead times, no import duty surprises, full batch traceability, and a sustainability story your buyers and your customers can both stand behind.
the range
four families, eleven shelf-ready SKUs
ultimate moisture boost — vegetable glycerin
core rangeAmber glass pump bottles in lavender, lemon, tea tree, peppermint and vitamin E, plus a travel mini. The hero of the range and the natural first listing for any retailer.
premium nourishing castor oil
core rangeCold-pressed castor oil in pump and dropper formats for scalp, edges, lashes and brows. The strongest basket-add alongside the glycerin.
hairgoals double sided length check t-shirt
hero productThe signature hero product. Printed length markers front and back so customers can track their growth. A strong gifting and impulse SKU, and the way most people first discover the brand.
satin scarves & scrunchies
accessoriesPremium satin protective accessories. An accessible price point, ideal for till-point, gifting edits and Christmas trading.
working together
a partnership shaped around your fixture
Every retail partnership is built individually — from first listings and exclusivity conversations to volume programmes for national rollouts. We work with department stores, pharmacies, beauty retailers and independents across the UK and internationally, and we quote terms to fit the scale of the opportunity.
Full documentation is available for your buying team: Cosmetic Product Safety Reports, Product Information Files, SCPN notification, INCI lists, EAN-13 barcodes, batch codes and liability insurance.
launch moments
We announce every new stockist across our social channels and newsletter, and can run a store-specific challenge to drive footfall from day one.
assets & storytelling
High-resolution product and lifestyle photography, video, copy decks and ingredient one-pagers — ready for your site, social and in-store screens.
in-store education
Shelf talkers, testers and staff training notes, including how to demo glycerin correctly — the part most teams get wrong.
one named contact
You deal directly with the founder. Reorders, samples and questions are answered the same day.
start a conversation
request a brand & trade pack
Tell us about your stores and the opportunity you have in mind, and we'll send the brand deck, line sheet, trade terms and compliance pack — with samples available for serious enquiries.
Prefer email? Write to wholesale@hairgoals.co.uk. We reply within two working days.